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Leeds & York Partnership NHS Foundation Trust

Writer's picture: timzoltietimzoltie

Following on from my previous healthcare photography work with LYPFT, I was invited back to get some more shots to be used on posters and social media for a recruitment drive.

The brief was to capture staff in their natural environment, but it wasn't just about taking photographs of the staff; it was about getting to know them, it was about understanding why they do the work they do, capturing that passion and empowerment. To do this, Vanessa (a member of the LYPFT team) interviewed the staff prior to each shoot to get a feel for what they enjoyed about their job, and get some quotes which could be used on the posters. These had to be real - this campaign was about finding out exactly why these people work in mental health, and sharing their enthusiasm with others in a bid to pursuade people to work at LYPFT.

Over a full days shoot at two locations - Clifton House & Mill Lodge, we met some incredible staff. Not only were they welcoming and photogenic, but they almost pursuaded me I should work at LYPFT with the positives they get from not just working in mental health but working at LYPFT in particular.

Following the shoot I was asked to design the posters - adding the quotations to selected images; Not something I would normally do, but happy to help out due to working relationship with LYPFT. Following receipt of the brand guidelines, I got to work....

(Tech info; Canon 5dMk3, 100mm f2.8 L IS, 70-200mm f2.8 L IS, 24-105mm f4 L IS, Canon 580ex ii)

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Tim Zoltie covers dental photography courses across the UK. His dental photography training course can be booked through the links on this site. Healthcare photography services provided in Leeds, Manchester and Liverpool. Medical photography and healthcare photography commissions also received all over the UK including London, Nottingham, Birmingham, Sheffield, Bolton, Preston, Liverpool, Cheshire, The North East, The North West, Yorkshire, and Nottinghamshire. Medicolegal and personal injury photography provided in conjunction with Clinical Photography UK and provided nationwide through a skilled network of qualified medical photographers. Feel free to contact us regarding any healthcare photography enquiries or dental photography enquiries: info@tzphotography.co.uk.

All commissions undertaken by expert medical & dental photographer Tim Zoltie BA (Hons) PgC MIMI

TZ Photography is a trading name of Clinical Photography UK Ltd

 

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