Shooting with the BMJ
BMJ Best Practice (http://bestpractice.bmj.com/info/) is a point of care tool for clinical decision support and evidence based information. I was commissioned by the BMJ in London to shoot healthcare orientated images to promote and market this online support tool. The shoot took place at Leeds Teaching Hospitals NHS Trust and the University of Leeds, utilising a variety of staff from clinical support workers to doctors, nurses and medical students utilising tablets and phones to access the service.
Camera: Sony A7rII
Lenses: Sony 85mm 1.4 GM, Sony 70-200 2.8 GM, Sony Zeiss 55mm 1.8
Leeds Teaching Hospitals NHS Trust (Ward 2 ICU, Ward 24)
University of Leeds (Medical Library, Study Area)