Lifestyle photography can be an extremely valuable tool in ensuring your reader identifies with the photography within the publication. Stock library images are often obvious and overrused. Relevance is key and being able to identify with the image is an important tool in drawing the reader in.
A lifestyle photographer must identify with the subjects and make them feel at ease to capture the essence of life and the situation. The ability to do this is why Tim Zoltie has worked with charities such as Target Ovarian Cancer and Jos Cervical Trust for over 6 years as a lifestyle photographer in Leeds, London and Manchester and various other cities across the UK.